Updated: Jun 2
It’s been 10 months since I launched my first Cash Cow YouTube Channel and what a ride it has been... I never thought I would have such great results considering I haven’t posted any video in the last 4 months!
If you are here, my guess is that you have heard about the term Cash Cow YouTube Channel through either Instagram or YouTube and you are ready to start one right away. Before you do so, I will show you whether this business model is right for you or not, and the mistakes I have made so you can avoid them.
Wait a Second… What’s a Cash Cow YouTube Channel?
If you have never heard about this term before, don’t worry. I have a full guide on what these are, how to monetize them, what the best topics are, and what to expect to earn from them. You can get access to it here (no email needed).
Long story short, a Cash Cow YouTube Channel is a channel specifically made to get as many views as possible through evergreen content. Evergreen content are topics that will never ‘expire’.
Let’s say you usually post about the newest phones every year. If you just post about new stuff, chances are a year, or even a couple of months from now, people are not going to be looking for these phones anymore.
On the flip side, if you focus on creating evergreen content, you will never have to worry about ‘expiring’ videos. In fact, your video might not take off for a couple of months, or even years, and then BOOM. It can explode at any time because these videos spark the interest of the people at any given time.
How Do These Channels Even Earn Money?
The goal of a Cash Cow YouTube Channel is to get as many views as possible because they make money every 1,000 views and every time you click on the ads throughout the video.
Depending on the topic and where the audience is from, YouTube will pay the channel some amount. In the United States, the CPM (or cost per thousand views) can be as low as $0.20 cents and as high as $6 USD.
If you do the math, a video that has 2 million views can earn about $12,000, and that’s without even adding up how much YouTube pays the channel for every click on the ads (which is much harder to estimate). It’s not crazy to estimate that it can earn more than $15,000.
These channels are so successful because the content can be outsourced. Yep, that’s right. You don’t have to be the one on camera, recording the video, or even thinking about the script.
I, personally, have outsourced most of the content. From scriptwriting, to video editing, and voiceover.
(I know I have to get a new slogan. This one sucks)
Sure… But How Hard Is It to Get 2 Million Views!?
Actually… You may be amazed by the type of channels that get millions of views on a lot of their videos.
And that’s because people don’t realize that in order to get millions of views, you don’t need millions of followers. Don’t believe me? Let’s take this channel for instance:
Their best video? 2.2M views.
Want to know how much they are currently making? Just go to Social Blade…
That’s right, this channel is making about $4,000 a month!
But in order to earn money, you have to be monetized. This means that you have to be able to get 4,000 hours of watch time and 1000 subscribers within one year. Want to know if my channel is monetizable yet? I guess you will have to keep reading!
How Many Videos Have I Uploaded?
So far, I have uploaded 26 videos only.
If you remember my first post, I had posted 18 videos during my first month with my Cash Cow YouTube Channel. 26 might not sound like a big difference considering it’s been 8 months since then, and you are right. The difference is that I stopped outsourcing all the content.
How Much Have I Paid Outsourcing the Content?
With my first 18 videos, I had spent $1710 paying a scriptwriter, video editor, and voiceover. I was only doing topic research, thumbnails, keyword research, and optimization.
After these videos, I actually started doing everything by myself (except the voiceover) and that’s why I haven’t uploaded that much anymore.
I really recommend that you read my first post (I show my experience after one month with a Cash Cow YouTube Channel) because it will show you exactly how I found people to work with me through Fiverr and Upwork.
The reason why I stopped outsourcing everything was simply because of the money. COVID-19 happened, and I had a bunch of unexpected expenses like a $5,000 medical bill.
Don’t get me wrong, I loved outsourcing everything because I just focused on the marketing aspect of it (title, thumbnail, description, tags). But working on everything by yourself is also a good option if you don’t want to spend that much at first.
I have now uploaded 26 videos and from these new 8 videos, I just outsourced completely one of them (which ended up gaining a lot of traction very recently). From these 8 videos, I paid $15 for each video for the voiceover. That means that I spent around $160 on these 8 videos.
I actually recommend you start like this because you get to understand how to keep your audience watching your videos, become really good at it, and then it is easier to outsource everything.
I spent so much money at first because I didn’t know how to choose the right guys to work with, if their content was useful or just a copy of another video, and a bunch of things. If you want me to help you in the outsourcing process, let me know so I can send you a FREE PDF.
My Final Results… *Drumrolls please*
The key to this game (or to every game) is consistency. To be honest, I have not been consistent enough with this channel. I graduated from college in December 2020, and I got a job in January 2021. I don’t want to give you excuses, but I haven’t been able to work as much on the channel as I would have liked.
With that being said, here are my results from the day I uploaded my first video the 29th of March 2020 to the 29th of January 2021:
During this period, I managed to get 479 subscribers and 4,200 hours of watch time.
If you remember correctly, I am halfway there to become a monetized channel!
It may not sound too impressive, but I am more than happy with my results so far. As you can see from the images, I posted almost all of the videos that I currently have during my first few months. After that, I haven’t touched the channel at all.
Not only that, but YouTube’s algorithm has been recommending my content like crazy. I had a huge spike during the last days of December. I would’ve hoped to have more content uploaded because when a video blows up, the viewers tend to keep watching the rest of the videos from that particular channel.
According to Social Blade, I should be earning around $25 per month based on the views I am currently getting.
Worth it? Heck, I’ll take those $25 every day!
I know that’s not a lot, but can you imagine how much it would be if I had posted consistently throughout the year?
My conclusion is that this is definitely not a get-rich scheme. In fact, it’s possible that you hit a home run with your second or third video, but even so, you still have to be able to get 4,000 hours of watch time and 1,000 subs. BUT, this is definitely a legit business model.
If you are looking to start a Cash Cow YouTube Channel, I strongly suggest that you model what is successful, but making it original. Want to know why people who own these channels don’t share their names with their audiences? Because they know that people will start to copy every single video without changing things like titles, descriptions, tags, etc.
As I said, I have not earned any money yet. Social Blade shows a projection of when I will be getting my 1,000th subscriber. It should be around the 5th of June of 2021. I will definitely update you when that happens so I can show you how much money I will be making at that time.
Until then, consider joining my newsletter so you can get notified when I post my next update!
How to Get Started?
I started this channel after watching a few people get crazy results with this. I think one of the best courses and FREE training out there is here (I might release a free training when I start earning more than $1000 per month so stay tuned!).
If you end up buying their paid course, I will earn a commission which will help me support this crazy adventure… I don’t think anybody else is actually doing this as an experiment and showing it to the world!
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